Italy – A Lost Wine Generation?

In my previous post about the Italian wine region I was upset to stumble upon findings on what wine drinking in Italy has become… Wine drinking is losing its popularity amongst the younger population which has been apart of Italy’s tradition and  heritage for a VERY long time.

According to The Independent – Stats from the recent ‘Vinitaly’ show that ‘while 69 percent of Italians over the age of 65 say they drink wine every day, that statistic drops to 13 percent among Italians between the ages of 16 and 35.’  This is disappointing.  I may be jaded since now the US has the highest consumption rate in the world, but we need to help change this as wine is an essential when living and breathing Italy!  Maybe just my opinion but I feel it is a symbol of elegance, class, and relaxation in life for the Italians – wine could even be considered an institutional practice within Italy’s heritage!  It is that perfect pairing to perfect their meal that they take so much pride in… You can’t just stop tradition and quit wine!!

The article also stated:

“The drop was attributed to a number of factors including the fragmentation of Italian traditions, the cost of wine, and health reasons.”

“Italian families have become more and more fragmented in the last 10 years. They’re not eating meals together and so wine is no longer a form of food. Wine no longer has a nutritional function,” Giovanni Brunetti, a spokesman for market research firm Unicab, told the magazine.

The study also found that 30 percent of Italians no longer consider wine to be a symbol of national gastronomy.”

Over all, it’s sad to think that wine consumption in the youth of Italy is slowly dying.  I don’t believe it will fully die out however, it is important to keep up with your heritage and not forget traditions and what it means to sit down with your family for a meal and a glass of wine.  Not only does wine make you feel good, it is also a symbol for pleasure and communication!  Think about it, you enjoy wine and you inevitably talk about it with friends and family, you usually pair it with a meal and you talk about it… It almost serves as another form of communication that links us all… So let’s figure out how to get the youth of Italy back to where it was – consuming wine!  I will gladly go to help out! :)


Related Posts Plugin for WordPress, Blogger...